Digital Marketing in China: 90's Kid is Spearheading the Future
Raised in an era of digital breakthroughs, social clicks, and instant gratification, China 90's kid is spending carefree compared to their international peers. This group has a greater sense of identity and a unique concept of consumption that differs from Chinese Millennials. Born in 1995 or after, they are projected to be 2.56 billion strong and account for 40% of the global Gen-Z purchases by 2020. By having endless access to information and digital resources, they have become more educated and knowledgeable in deciding which products and services to purchase or brands to follow...
Cosmetics Marketing Strategies in China
The rise of brand-savvy buyers has forever changed the way Chinese shoppers consume media, especially when it comes to beauty and cosmetics. To be successful within the Chinese cosmetics marketing, you don’t have to be a big cosmetic brand like L’Oréal, Estee Lauder or SK-II; smaller brands still have the opportunity to excel as long as they understand the value of personalization...
Baidu Tieba: A Beginner's Guide to China's Largest Online Community
When you think about Chinese social media marketing, popular platforms such as WeChat, Weibo, and TikTok most likely come to mind. Due to the utter popularity surrounding these platforms, the marketing competition is high and brands are using the promotional features on these platforms to the fullest.
The Fundamentals of Tencent Advertising in China
If you have been following our articles over the past year, you are probably familiar with a few ways of how to advertise in China. By now, you may have run a few WeChat Moment or Official Account Ads, or you may have even looked into WeChat mini program advertising
TikTok Advertising : How to Advertise Your Brand
If you truly want to connect with your target audience, you need to share with them on a regular basis. One of the most powerful ways to do this is through visual content. You could publish an article or share a picture, but one of the more personalized forms of consumer advertising is through video. That’s why it’s not too hard to see why TikTok is so popular these days — for one thing, it’s an easy-to-digest format that gives you an immersive full-screen interface of funny and interesting short clips.
How Toutiao Advertising works for Businesses in China
If you’re a business that is new to the Chinese market, or even if you’ve familiar with how the advertising industry works in China, Toutiao may have not been on your radar for the list of platforms to advertise your business. The Toutiao app, which is a popular destination for finding and curating content, offers a unique way for your business to showcase itself with its unique way of displaying ads.
TikTok vs Kuaishou: Hottest Short Video Platforms for New Business Opportunity
Short video platforms are incredibly popular because they have a high rate of user stickiness and are an easy to use way to connect with a large, targeted audience. Douyin and Kuaishou are two of the most used short-video platforms in China that are prefect for young, tech savvy consumers who take their phones with them everywhere.
Chinese Search Engine: Top 6 Marketing List in China
Search Engine Marketing aka SEM is widely applied as marketing method over Search Engine. It is one of the most effective ways to attract new customers in an increasingly competitive marketplace. With millions of brands out there all scrambling for the most effective marketing strategy, it’s never been more important to advertise efficiently online. Unlike the rest of the world where Google is the dominant force in search, the Chinese Search Engine market is constantly changing.
Main China Cross-Border Ecommerce Platforms
According to 2017 Tmall Global Annual Consumers Report, Tmall Global leads the cross border ecommerce market. Kaola and JD is second and third respectively, following by VIP, Amazon and Xiaohongshu.
KOL Marketing: Campaign Strategy in China
In the race to go digital – while pursuing likes, shares, followers, clicks and reposts – it's vital for brands to make sure that they have a diversified Key Opinion Leader – KOL campaign strategy. The concept behind the influencer industry is far from new with celebrities providing an extra shove to a brand’s reputation. Brands expect to see results when they partner with KOLs, which is why it can feel defeating when expensive campaigns result in low sales generation...
