According to 2017 Tmall Global Annual Consumers Report, Tmall Global leads the cross border ecommerce market. Netease Kaola and JD is second and third respectively, following by VIP, Amazon and Xiaohongshu.

What are the differences between all these popular Cross-border Platforms in China?

Kaola Kaola launched in early 2015, is a leading comprehensive e-commerce platform mainly focusing on cross-border business, which is a subsidiary of NetEase Inc.
Product Category: Maternity&Baby, Beauty Cosmetics&Skincare, Personal Care&Home, Health&Wellness, Food&Snacks, Clothing&Shoes, Electronics&digital Products, Sports&Outdoors, Fresh Food.
Operation Mode: Kaola has the largest bonded warehouse areas in China among all the cross-border e-commerce platforms and they can do large quantities of direct purchasing for their partners.

Tmall Global Tmall Global is the international division of Taobao. It is also the largest business-to-consumer (B2C) retail platform in Asia enabling businesses to sell directly to millions of consumers throughout China.
Operation Mode: Tmall offers to merchants 3 different types of stores depending on their features, which are Flagship Store, Specialty Store and Monopolized Store.

JD Worldwide JD.com’s direct sales model is based on JD.com sourcing products directly from brands and suppliers and selling them directly to customers through the company’s website and mobile channels. It is open to well-established reputable brands and merchants with operations in China.
Operation Mode: JD Worldwide offers to merchants 4 different types of stores which are Flagship Store, Outlet (Type Flagship Store), Franchised Store and Exclusive Store.

VIP.com Vip.com is a leading online discount retailer for brands in China. VIP is currently the third largest eCommerce platform in China right after JD.com and TMall.com.
Product Categories: Cosmetics & Beauty, Maternity & Baby, Food & Nutrition, Home & Personal Care, Fashion & Apparel
In order to become a supplier for VIP International, your brand should have some reputation and brand awareness.